Manchester United has revealed intentions to construct a new stadium with a capacity of 100,000 seats to succeed Old Trafford; however, many supporters express skepticism regarding how INEOS will finance this substantial undertaking.
The anticipated cost of the impressive venue is estimated at £2 billion, yet concerns arise due to the Glazers imposing over £1 billion in debt on the club, leading to questions about the approach the new co-owners will take in managing the project.
Options such as increasing equity or forming partnerships with other companies are being considered, while Football Insider has reported that the Red Devils might secure a naming rights agreement that could generate over £50 million annually.
Previously, the club contemplated a deal valued at £25 million, but with the new stadium in mind, it is expected that the potential revenue could be significantly higher, possibly reaching double that amount.
Naming rights
“Manchester United could agree a naming rights deal worth more than £50million a year for their new stadium, sources have told Football Insider.
“Football Insider revealed last June United could agree a £25million-a-year naming rights deal if they were to remain at Old Trafford.
“Sources say a similar deal for their new stadium could be worth more than double that figure, with the club likely to receive offers in excess of £50million a year.”
United’s current shirt sponsor, Snapdragon, has previously indicated interest in a similar arrangement, suggesting they may be open to negotiations once again.
In August, Chief Marketing Officer Don Maguire disclosed that they are collaborating closely with the team to reimagine Old Trafford through a lens of technology and innovation.
At present, Manchester City, often referred to as noisy neighbours, generate the highest revenue from naming rights among all Premier League clubs, with Etihad Airways contributing approximately £15 million.
United could earn more than City
The completion of the new stadium is anticipated by 2030, with 2032 established as the latest possible deadline. The architectural firm responsible for the design is Foster and Partners.
Lord Norman Foster, the founder, characterized the project as “one of the most thrilling endeavors globally, possessing remarkable regional and national importance.”
“The stadium is enveloped by a large umbrella structure that captures energy and rainwater, while also providing a new public plaza that is twice the area of Trafalgar Square.”
The design features a trident motif inspired by the club’s logo, represented by three masts that will reach a height of 200 meters and can be seen from a distance of 25 miles.
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